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Logo Project Launch

Designing a new or updated logo is a big deal to us! It is your identity; it is how others see you. It is your brand and we take it serious. That is why, at Wet Web Design, we have broken it down into simple steps that make the process simple. These steps will assure you that we understand what you want and deliver a logo that exceeds your expectations.

Logo Project Launch

Your logo, needs something that helps you stand out in the crowd. You want to be the business that others remember. Your logo helps elevate you by giving you a memorable brand and a professional look. When properly designed, your logo conveys that you are credible, trustworthy, and professional. To assure that we understand exactly what your needs are, please consider the following:

1. What is the Company/Organization Name?

2. What Industry/type of work do you do?

3. Give us a brief description of what your company/organization does?

4. How will your logo be used? Print, Web, TV, Advertising (banners, business cards)?

5. What color schemes do you like?

Red: Passion, Anger, Vigor, Love, Danger

Yellow: Knowledge, Energy, Joy, Intellect, Youth

Green: Fertility, Wealth, Healing, Success, Growth

White: Purity, Healing, Perfection, Clean, Virtue

Blue: Knowledge, Trust, Tranquility, Calm, Peace, Cool

Black: Fear, Secrecy, Formal, Luxury

Purple: Royalty, Wisdom, Spirituality, Imagination

Orange: Creativity, Invigoration, Unique, Stimulation

Gray: Balance, Sophistication, Neutrality, Uncommitted

6. What style do you like?

Word Mark (Coca-Cola or VISA)

Pictoral (Apple or Jaguar)

Abstrace (Nike or Mitsubishi)

Letered (McDonalds or Calvin Kline)

Emblem (Harley Davidson or Starbucks)

Character (KFC)

Web Trends (Facebook, You Tube or Skype)

Once we understand what your needs are, we move into the next phase - Conceptual Design.

Logo Conceptual Design

Now that we understand the basics, it is time for our team to go to work at designing the concept of your logo. For any design team, this step in the process is without a doubt the most challenging, most important and most time consuming. Our task is to take all the information you gave us and make it reality. In this phase, we invest time into designing several concepts and ideas that will be the foundation of what your logo does and does not look like.

Logo Sample Viewing

At this point, our team will send you a handful of samples to evaluate. This step is critical to the finished product because this is your chance to have a voice! It is here that you tell us what changes or alterations need to be made. To some, opinions on color adjustments (darker or lighter), implementation of ideas and font choices and placement may seem small, but this has a huge impact on how the logo looks when it is completed AND making sure you like the direction we are going with the concept. In some cases, our team has made what you saw in your minds-eye a reality and we are well on the way to the finished product. In other cases, we may go back to the drawing board and we are OK with that! Wet understands that this is your logo and it represents YOU. Our goal is to hit a home run and we will do just that!

Logo Refining

Now, our team will do one of two things.

1. If we have hit the mark and you approve everything you have done, our team will put the finishing touches on your logo and get the final for approval to you.

2. If you decide that the logo needs either small or major changes, we make the necessary changes and repeat step 3 and 4 until we get it perfected!

Having experience at designing hundreds of logos has taught us that every project is different and there is no “normal” to getting to the finished product.

We are almost there! After our team gathers your feedback and makes the necessary changes, we will give you the completed logo in whatever format you request! From there you are free to get business cards, letterhead or whatever other necessities ordered.

If Wet is continuing on to build a website or other projects for you, we now have the foundation complete and are ready to go to the next phase!